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LAKEWOOD, Wash. – Harborstone Credit Union has launched a quarterly full-color glossy magazine for members and prospective members. Called Harborstone Community, the premier issue came off the presses this summer. Circulation of the 32-page magazine is 60,000. The premier issue of Harborstone Community contained articles ranging from how first-time home buyers can find a mortgage to a discussion about long-term care coverage. The magazine also included a full list of products and services offered by Harborstone CU, which has approximately $493 million in assets and more than 51,000 members. The credit union, founded in 1956 as McChord Credit Union on the McChord Air Force Base, today serves residents throughout the entire state of Washington. The name of the credit union was changed in 1996 to Harborstone. “This new quarterly publication was created to help you get your dreams off the ground – with timely and reliable information on money management, investment strategies, and more,” the magazine said. “You’ll find sound advice, useful tips, descriptions of financial products and services in plain language, plus suggestions of where to find more information on subjects that interest you.” Donna Meyerhoff, marketing manager at Harborstone, said the material in the magazine was all original. The marketing team at the credit union develops and researches the topics and a copywriter at a PR agency then writes the stories. Articles quote officials at the credit union, among them residential loan officer Jamie Alford in the mortgage lending article and Dennis Flem, vice president of Harborstone Insurance Services, in the long-term care story. Meyerhoff said the cost to produce and mail each copy was offset largely by eliminating the credit union’s four-page newsletter, a second four-page quarterly newsletter for its “Jet Set Club” for members over 50 years of age, and many of the brochures it previously printed. She said the magazine would allow the credit union to more easily update information that was previously included in the brochures. She added that Harborstone had considered separate publications for its other business units such as insurance, investments and mortgages, but decided that a single magazine incorporating all of those areas would be more cost-effective and better received. “We choose to do a magazine to encompass all of those areas and give our members and potential members a good insight into everything we have to offer,” Meyerhoff said. Copies of the magazine are available at all Harborstone branches. [email protected]

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