Thank you for sharing!

Your article was successfully shared with the contacts you provided.

SUN PRAIRIE, Wis. – This 4th of July readers of the Wisconsin State Journal and The Capital Times were treated to a glimpse of the human side of Summit Credit Union. “We decided to take this rare opportunity to put our heart and soul out front,” said SCU Vice President of Marketing Maureen Maddox. “So we used the full page to talk about the community and the literacy program instead of saying `oh here is a great deal’.” The “Literacy is Freedom” center spread was dedicated to those companies that sponsor the Newspapers in Education program, which promotes literacy by providing schools throughout Dane County with newspapers. Summit CU is the only credit union sponsor of the program. Designed in-house by the marketing department, the four-color, full-page credit union advertisement (shown on this page) touched upon a “faith in freedom” and asserted the credit union’s belief that “One of our most precious rights is the freedom of ideas.” As a program sponsor, Summit CU was able to run the ad at an extremely discounted rate of $1,500 and according to Maddox there was “no way” Summit could pass up the opportunity. “The feedback from members has been wonderful. We do a lot for the community but don’t usually toot our own horn,” said Maddox. “Many members told us that they felt like they could see what we do behind-the-scenes and were happy that we were able to show in graphic way just who we are.” [email protected]

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.