MADISON, Wis. – Any vendors or businesses looking to break into the credit union market can now refer to CUNA’s recently released handy information resource kit entitled the Credit Union Market Builder Kit. “The Credit Union Market Builder Kit is designed to provide businesses interested in serving the credit union movement with tactical information and strategic insights so important in framing a business’ message to credit unions, as well as opportunities to get their names in front of this important market,” said Kevin Lytle, vice president of National Marketing, for CUNA. “We recognize that part of the success credit unions enjoy is a result of fruitful relationships with businesses they team with to serve their members. And it follows that businesses with knowledge of the credit union market and philosophy are better able to meet the product and service needs of their credit union clients.” The Market Builder Kit includes the following: The Thomson Credit Union Directory; CU Environmental Scan PowerPoint Presentation; Virtual Trade Show Resource Directory Listing; Credit Union Magazine Buyer’s Guide Listing; and an Editorial Resource Listing, which is an editorial resource used by CUNA’s editorial group to add insight, quotes and expert opinion to stories. Companies on this list greatly enhance their chances of being used in stories and building credibility with the credit union movement. Market Builder includes listings on all appropriate editorial resource groups for CUNA. According to Lytle this kit is the first in a series of steps planned to deepen relationships with credit union suppliers and business partners. For more information or to order the Credit Union Market Builder Kit, contact John Hollander at (800) 356-9655, ext. 4827, or [email protected]

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