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<p>ST. PETERSBURG, Fla. – The credit union credit card portfolio to sell or not to sell issue continues to heat up. Payment Systems for Credit Unions (PSCU), a credit union card servicing organization, has partnered with Raddon Financial Group (RFG) to provide member credit unions, who are also members of RFG’s CEO Strategies Group, with a new program to analyze their credit card portfolio performance. PSCU says that more than 100 credit unions will be immediately eligible to use the program. CEO Strategies’ members who do not join PSCU will have to pay $2,250 for the analysis. Credit unions that are not CU Strategies members will have pay between $3,250 and $5,950, based on asset size, for an analysis that covers two analytical cycles. The CEO Card Analysis program will integrate data from the credit union clients’ member household database with NCUA’s 5300 information and PSCU’s card use data for that credit union. “The CEO Credit Card Analysis was designed to help credit unions evaluate how they can increase retention and grow their credit card portfolios, said Bill Handel, Vice President of Research, RFG. “It will show credit unions how credit card sales impact member profitability and how finance charge income and transaction volume drives segmentation.” “We have teamed up with RFG because we believe their CEO Credit Card Analysis will be of significant value and benefit to our members,” said Paul Prentiss, director of marketing and product development for PSCU. “Once new portfolio opportunities are uncovered by RFG, PSCU is poised and excited for the chance to support the implementation of these strategies with our member-owned credit unions.”</p>

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