SAN RAFAEL, Calif. – Market Rates Insight, a market research company, has launched an Internet-based service called Ad-Link, which enables financial institutions to track their competitors' print advertisements. Ad-Link subscribers can view scanned print ads online from financial institutions across all product categories in 200 U.S. media markets. They can choose to view the ads on the day they appear in a newspaper, five days later or 10-21 days later. According to Rick Barham, MRI's president and CEO, Ad-Link users can also monitor how often a competitor's ad is running and how large an ad purchase they are making.
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
