<p>COLUMBIA, S.C. – Forget the Minuteman, Colonial Life & Accident Insurance Co. has rolled out a new name and brand earlier this year, Colonial Supplemental Insurance. According to Colonial Supplemental Insurance, the new name is shorter, professional, and stays true to its product category. The new brand swaps the longtime Colonial-era logo for a more modern look, a pair of “C’s” surrounding an inner circle and a new tagline-”For what happens next”. Each element of the logo has a unique representation. The blue “C” represents the good in life, while the gray “C” stands for unforeseen challenges. Together, they represent protection for individuals and their families. The inner circle characterizes Colonial as the core – offering balance, continuity, and peace of mind – for what happens next. Positioning itself as the company that is “here for our customers”, the new branding and advertising campaign is intended to educate consumers on the value of supplemental insurance. Colonial’s 2002 branding and advertising campaign consists of print, TV, radio, and outdoor advertisements. In addition, Colonial is launching the new design of its public Web site. The ads are geared toward consumers and decision-makers. Each consumer ad focuses on a real-life challenge in someone’s life with the message that Colonial will help ease the burden of the unexpected. The decision-maker ads highlight Colonial’s strengths. [email protected]</p>

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.