<p>RANCHO CUCAMONGA, Calif. – For Northern California credit unions increased public awareness is how they are spelling success. Featuring the national CU “Comfort Zone” ads, a four-month cooperative media branding blitz sponsored by seven credit unions in the Eureka, California area has increased consumer awareness by 7%. Among bank users awareness grew by 13%, and the number of consumers who said they had not joined a credit union because they didn’t have enough information decreased 42%. That’s not all, consumers’ awareness of their ability to join a credit union jumped up to 72%. The campaign, which ran for 14 weeks during the fourth quarter of 2001, included purchases of 100 gross rating points per week on television and weekly print ads in such local publications as “The Times-Standard” and weekly news magazine “The Northcoast Journal”.</p>

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.