<p>RANCHO CUCAMONGA, Calif. – The Virginia and District of Columbia credit union leagues are adding their affiliated credit unions to the California league's Match Up Web site, an online database that allows consumers to research nearly 1,500 credit unions to see if they're eligible to join. Virginia and the District of Columbia have more than 300 CUs between them. That brings the total number of leagues on the Match Up Web site to 10. In addition to Virginia and D.C., the other leagues are from Arizona, California, Colorado, Connecticut, Delaware, Louisiana, Nevada, and Washington State. The Virginia league is promoting the CU Match Up Web site with a statewide advertising campaign that will also highlight the benefits of belonging to a credit union and the uniqueness that credit unions offer as not-for-profit financials. Four regional advertising councils met in November to map out an advertising and promotion strategy for their areas.</p>

Continue Reading for Free

Register and gain access to:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.