RANCHO CUCAMONGA, Calif. – CU Direct Corp., in a move the company says will help lower fees for credit unions participating in the CUDL network, has restructured its pricing based on funded contracts rather than each transaction through the CUDL system. Under the former pricing structure, credit union fees were based on each member’s request for financing, or monthly transaction volume, sent through the CUDL system. With the new system, credit unions will only be assessed for the contracts they approve and finance. CUDL said the policy change will reduce overall costs by as much as 30% for some credit unions. CUDL CEO Tony Boutelle said the company’s goal is to continue to reduce the cost to credit unions by generating other venue through additional value-added products. These products include CUDL Guaranteed Auto Protection (GAP) and the CUDL Fleet Program.
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