As shown in this radio spot copy, Maine Savings FCU isn't pushing the "credit union" portion of its name. "At Maine Savings, we know that choosing a name is never easy – whether you're naming your new born baby, the boat that you've spent years restoring or a faithful family pet." "We know, because we've just changed our name. Maine Savings is the new name for BARCO, a financial institution that's been serving Eastern Maine for over 40 years. We needed a name better suited to our growing reputation for quality, value and service." "With over $125 million in assets and over 24,000 members, Maine Savings is the largest credit union in Eastern Maine. With multiple locations and Maine Savings dot-com, we make it easy and convenient to access our wide range of services." "If you're not already a member, call today and speak with one of our member service representatives hired and trained to provide you with service that is helpful, knowledgeable, and friendly." "Your choice, like ours, should be as simple as coming home. Join us at Maine Savings for all your financial service needs."