SARASOTA, Fla. – When Sarasota Coastal Credit Union decided to promote a new image it looked to "Survivor" for more than inspiration. The crew from the popular reality television series worked with Indianapolis-based advertising agency Englehart Dicken to film the credit union's new television commercial. "Anytime you work with guys who have recently been living in the outback for three months, you never know what you're going to get," said Kent Dicken. "But they were incredible." Shot on location in Sarasota, the commercial plays up the credit union being a family financial institution. It took a little over two days to complete shooting. The agency is also creating new pamphlets and radio spots to run in conjunction with the commercial.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.