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MAITLAND, Fla. – According to a recently released Star Systems survey, about 50% of Web shoppers would spend more online if new security technologies were in place. Approximately three-quarters of respondents said they shop online, but worry about security, and one-third of them said they limit their online purchases because of security fears. Star released the survey alone with a new white paper on identification and authentication challenges faced by financials and retailers online and in traditional sales venues. Survey respondents said the most amount of money they would spend on a single transaction online is $424.90, compared with $812.10 at physical locations. For 45% of respondents, better Web security still wouldn’t spur them to spend more online, however 36% said they would. “The need for a party to be certain who is on the other end of a transaction has never been greater. Nor, with the advent of the Internet, has it ever been more problematic,” stated the white paper. “Many consumers are leery of sharing information on the Internet and e-commerce retailers face losses for the value of any fraudulent purchases.” [email protected]

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