About two months after signing a 12-year, $1 million presentingpartnership agreement to install a vintage carousel, the $1.2billion Gesa Credit Union in Richland, Wash., on Monday signed an11-year, $1 million naming rights agreement with the Power HouseTheatre in Walla Walla, Wash.

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On Oct. 16, Gesa CU agreed to a presenting partnershipwith the Carousel Foundation to construct a facility and install avintage 1910 Charles Carmel Carousel in Kennewick, Wash. Thefacility will be named “The Carousel of Dreams Presented by GesaCredit Union.”

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Gesa CU's agreement with Power House Theatre gives the creditunion exclusive naming rights to the theater, including Gesa PowerHouse Theatre signage to be installed on the building followinginstallation of a new roof.

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Many other elements of the theater's ongoing extensiveremodeling project will be funded in large part through Gesa'sfinancial commitment, the credit union said.

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Additionally, of Gesa CU's $1 million commitment, $250,000 will be used atfundraising events benefiting the theater or specific capitalcampaigns to enhance the theater's facilities as an incentive forfuture donors to have their contribution dollars matched, Gesa CUsaid.

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“Gesa Credit Union is excited to partner with the Power HouseTheatre to strengthen and grow professional theatre performancesfor audiences in Southeastern Washington,” said Christina Lethlean,Gesa CU president/CEO.

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“Supporting a vibrant performing arts organization, such as thePower House Theatre, aligns with our credit union's core values. Welook forward to developing this partnership and deepening ourrelationships within the community of Walla Walla,” Lethleansaid.

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The first production to be performed at the newly named GesaPower House Theatre will be It's A Wonderful Life: A Live RadioPlay opening Friday.

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