Hawaii State FCU Revamps Investment Program
On the heels of a rebranding initiative, Hawaii State Federal Credit Union has made some changes to its investment program.
The $1.3 billion Honolulu-based cooperative’s Hawaii State Investment Services program has partnered with CUSO Financial Services LP, broker-dealer and investment adviser.
The program will operate under a dual employee model in which financial advisers are employed by the credit union but licensed, registered and supervised by CFS, according to the CUSO. The advisers will support all eight of the credit union’s branches on Oahu and Maui.
Although Hawaii State FCU had a previous investment program, executives wanted to explore other broker-dealer options that would better serve its members and help grow the investment program, CFS said.
“We attended the organization’s annual conference and could see the care management took in planning an educational and valuable event that would help grow our knowledge base, as well as make our investment program a core component of our offerings,” said Craig Warren, executive vice president at Hawaii State FCU.
The CFS investment program is led by producing program manager David Kimura, along with two advisers, a sales assistant and a CFS regional program development manager. The credit union plans to hire two additional advisers within the next year, according to CFS.
Hawaii State FCU had undergone a complete rebranding with a new logo, tagline and website, as well as an increased emphasis to incorporate technologies to better serve the needs of members, the credit union said.
Based in San Diego, CFS serves more than 150 credit unions nationwide.