Read how credit unions used the popularity of the Super Bowl togain publicity, loan growth and have a little fun at the sametime.
|High 'Steaks' in League Super BowlWager: Washington-based Northwest Associationoffers local smoked salmon; Colorado-based Mountain WestAssociation bets buffalo steaks.
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Generations Football CampaignScores $30M in New Loans: Three-month campaignincluded staffers in team jerseys and AstroTurf in branches at SanAntonio-based credit union.
Super Bowl Wager Pits Bellco AgainstBECU: Denver and Seattle-based credit unionsagree losing city's CEO will wear winning city's team jersey for aday.
|And, from Super Bowl XLVII …
|Charlotte Metro's Super Bowl Ads: Televisionspots in North Carolina market highlighted a “happy place.”
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