A new Minneapolis CUSO – result150 – wants to help credit unionsbe where consumers are whether via online, mobile or socialnetworks.

According to Ryan Ruud, vice president of marketing, theresult150 Media Network

has been designed with an eye on providing insight and tools atvarious stages of a consumer's personal finance journey.

“Our 16 investing credit union partners have been researchingthis type of service for three years,” said Ruud. “We're at aconvergent point in technology now and it's not about websites orjust searches, it's all interconnected and consumers expect theirbrands to be where they are ready with answers to the questionsthey have.”

Users are matched to partner credit unions based on behaviorsand how they interact with the network. Over time, the moreconsumers interact with network content and communities the more islearned about users' interests and needs to deliver targetedmarketing solutions at the right time from the research stage tothe decision-making stage, the CUSO said.

In fact the name for the online media firm, came about whenMembers Development Co. CEO Jeff Kline's search for mortgagesdidn't reflect a credit union until page 15 as result number150.

“When researching online presence, we found more often than not,credit unions were largely absent from consumer conversationsaround key financial topics,” said the result150 chairman about whyMDC launched the new CUSO.

According to Ruud, consumers don't necessarily want to have toenter their ZIP code to find a local credit union.

“What if after they view five or 10 articles related tomortgages or refinancing consumers are presented with a call toaction saying here is the local credit union representative you canspeak with about mortgages? It's a way to offer that seamless userexperience,” said Ruud.