It took just 10 minutes for members of several credit unions tozip through a Chicago warehouse to pick up more $100,000 worth ofhigh-end merchandise in PSCU's Credit Union Magic Minute LoyaltySweepstakes.

The St. Petersburg, Fla.-based payments CUSO said 10 members ofPSCU's member-owner credit unions were winners of thecontest.

The objective: push an oversized shopping cart through theaisles of a warehouse stacked with brand-name products and load inas much merchandise as possible in just 60 seconds.

Each member had been rewarded an all-expense-paid trip for twoto Chicago, a stay at the Palmer House and a place at the startingline of the Credit Union Magic Minute Loyalty Dash on Dec. 5.

In a related contest for the “Best Credit Union Magic Moment”video, employees from PSCU, the sweepstakes sponsor, and the $1.5billion ORNL Federal Credit Union in Oak Ridge, Tenn., grabbed another$20,000 worth of flat screens, tools, PlayStations, iMacs, homeappliances and toys to donate to their community charities.

“The Magic Minute represents the soul of the credit union (and)member relationship, the feeling that good things happen to goodpeople when they have mutual trust and loyalty,” said SuzanneLaProva, PSCU vice president of product development.

Conceived and funded by PSCU, the Magic Minute was one way togive member-owner credit unions a no-cost opportunity to reward 10members with the shopping thrill of a lifetime, the CUSO said.

PSCU said it provided print and digital marketing and publicrelations assets to help credit unions create awareness of thesweepstakes with their members and their communities.

Members were encouraged to register their contact information ontheir credit union's CURewards loyalty program website. By usingtheir credit unions' credit or debit cards in a minimum of twotransactions per week over the sweepstakes eligibility period,their names were automatically entered in a series of eight weeklydrawings.

PSCU said it plans to make the Magic Minute an annual event.