It took just 10 minutes for members of several credit unions to zip through a Chicago warehouse to pick up more $100,000 worth of high-end merchandise in PSCU's Credit Union Magic Minute Loyalty Sweepstakes.

The St. Petersburg, Fla.-based payments CUSO said 10 members of PSCU's member-owner credit unions were winners of the contest.

The objective: push an oversized shopping cart through the aisles of a warehouse stacked with brand-name products and load in as much merchandise as possible in just 60 seconds.

Each member had been rewarded an all-expense-paid trip for two to Chicago, a stay at the Palmer House and a place at the starting line of the Credit Union Magic Minute Loyalty Dash on Dec. 5.

In a related contest for the “Best Credit Union Magic Moment” video, employees from PSCU, the sweepstakes sponsor, and the $1.5 billion ORNL Federal Credit Union in Oak Ridge, Tenn., grabbed another $20,000 worth of flat screens, tools, PlayStations, iMacs, home appliances and toys to donate to their community charities.

“The Magic Minute represents the soul of the credit union (and) member relationship, the feeling that good things happen to good people when they have mutual trust and loyalty,” said Suzanne LaProva, PSCU vice president of product development.

Conceived and funded by PSCU, the Magic Minute was one way to give member-owner credit unions a no-cost opportunity to reward 10 members with the shopping thrill of a lifetime, the CUSO said.

PSCU said it provided print and digital marketing and public relations assets to help credit unions create awareness of the sweepstakes with their members and their communities.

Members were encouraged to register their contact information on their credit union's CURewards loyalty program website. By using their credit unions' credit or debit cards in a minimum of two transactions per week over the sweepstakes eligibility period, their names were automatically entered in a series of eight weekly drawings.

PSCU said it plans to make the Magic Minute an annual event.

Instant Insights /

Members Bag $100,000 in Goodies in PSCU&rsquo;s &lsquo;Magic Minute&rsquo;

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Members Bag $100,000 in Goodies in PSCU’s ‘Magic Minute’