Eight credit unions across the country have taken up the charge to "Unite for Good" with some help from PSCU.
Aimed at appealing to young, buy-local consumers, the Make Your Money Matter campaign showcases how the money deposited into credit unions works to make a difference in local communities.
The initiative plays up the idea that credit unions give back in ways that benefit not only members but the local economy as well: “Local reinvestments are the seeds that keep communities growing.”
The site includes a shareable calculator that allows consumers to see just how much shareholders profit from deposits made at their big banks.
In a nod to the Nov. 5 anniversary of Bank Transfer Day, the interactive Web and social media-based initiative launched Monday was created to build awareness of the local value credit unions deliver but to also serve as a call to action: encouraging consumers to make the switch from big banks.
Consumers can find their local credit union and download forms to make the switch.
Credit unions spearheading the initial campaign launch include Kansas City, Mo.-based Mazuma CU, Santa Rosa, Calif.-based Redwood CU, Tampa, Fla.-based GTE Financial CU, Vernon Hills, Ill.-based Baxter CU, San Antonio-based Firstmark CU, Bethpage, N.Y.-based Bethpage FCU, Lathrup Village, Mich.-based Michigan First CU and Portland, Ore.-based OnPoint Community CU.
“Every financial institution has their eyes focused on Millennials and rightfully so. They’re going to play a large part in defining how banking is done going forward. Millennials are passionate about communities, so this is a great joint venture to show them how credit unions share those same values,” said Andy Dickhut, brand manager at Mazuma CU.