The $189 million Cy-Fair FederalCredit Union in Houston said it has hired Brett Wooden to the newlycreated position of senior vice president for marketing andinnovation.

Wooden had his own sales and mobile consulting business in Portland, Ore., and also hadworked for UnitusCommunity CU in his 10 years in the industry.

A frequent industry speaker, he was named the Northwest CreditUnion Association's Young Credit Union Professional of the Year anda Trailblazer 40 Below by Credit Union Times, bothin 2011.

Noted for his work in introducing tablets to the credit union space, Wooden will workclosely with Cy-Fair President/CEO Cameron Dickey on growth anddifferentiation strategies as the 20,600-member credit union worksto deploy new smartphone/tablet computer integration and apps, hisnew employer said.

“This leadership position recognizes the increasing convergenceof mobile technology, product development, business development,and marketing in the financial services industry,” Dickey said in the Cy-Fair announcement.

Wooden is active with several credit union industry groups,including the Filene Research Institute, and serves on the advisoryboard for Chatter Yak! He is a graduate of Portland StateUniversity.

The 20,600-member Cy-Fair serves people who live, work, worshipor attend school within the boundaries of the Cypress-FairbanksIndependent School District (CFISD) and five ZIP codes in WallerCounty, Texas.