The $229 million Red Rocks Credit Union in Highland Ranch, Colo., has formed a marketing partnership with the Denver-based concert venue Red Rocks Amphitheatre.
The partnership will allow the credit union to market its brand at the popular theater, as well as through email and social media campaigns. What’s more, the relationship places the credit union brand alongside nationally recognized sponsors including Pepsi, Jeep and Southwest Airlines.
“In addition to helping us expand our footprint among a younger demographic in the Denver community, we’ve been able to get the brand in front of a large audience and are doing so alongside an iconic event venue,” said Don Arkell, chief operating officer for Red Rocks CU. “This is what Denver summers are about and we’ve made sure Red Rocks Credit Union is a part of that.”
Marketing efforts at Red Rocks Amphitheatre have put the credit union’s brand in front of concert-goers at events including concerts by the Zac Brown Band, Darius Rucker and Umphrey’s McGee.