Luis Peralta has joined Kinecta Alternative Financial Solutions, doing business as Nix Financial, as its new chief operating officer.

In his new role and a newly created position, Peralta will oversee retail, operations, marketing and product development for the 41 Nix Financial customer service centers, according to the $3.2 billion Kinecta Federal Credit Union in Manhattan Beach, Calif.

Nix Financial provides short-term loans, check cashing services, money orders, prepaid cards and other products.

Peralta comes to Nix Financial having served as senior vice president, retail banking and bank operations, at Doral Bank in Puerto Rico, where he managed an operation with over $2 billion in deposits, $2.5 billion in assets and led more than 400 employees, according to Kinecta.

Having worked in Mexico, Puerto Rico, Chicago and California, Peralta has more than 15 years of financial service expertise, the credit union said.

“His experience will enable Nix to continue our tradition of providing financial services to underserved communities where we operate in the Greater Los Angeles area, consistent with the credit union philosophy of people helping people,” said Randy Dotemoto, president of Nix Financial.

Instant Insights /

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