The Louisiana Credit Union League said its eight-week advertisingcampaign is under way to increase consumer awareness throughout thestate about the benefits of credit unions.
|Television, radio, billboard and online ads began promotingcredit unions throughout the state on June 10.
|The ads, developed by LCUL, direct consumers to CUNA's asmarterchoice.org site tolearn more about the credit union movement and to search for acredit union near them.
|The LCUL said last year's statewide public awareness campaignproduced “outstanding results.”
|“Louisiana rose from No. 32 to as high as No. 4 in terms of interms of total searches on the Smarter Choice website,” accordingto a league statement. “The campaign concluded with more than 2,200searches for Louisiana credit unions, an increase of more than 600%over pre-campaign levels.
|“Our goal in 2013 is to build on this success in order toincrease awareness of Louisiana credit unions and educate consumerson the benefits of membership,” LCUL said.
|The LCUL said 25 credit unions supported this year's publicawareness campaign.
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