The NCUA has postedonline an archived broadcast of its April 23 marketing webinarconducted by its Office of Small Credit Union Initiatives.
|Sandi Carangi, director of credit union marketing services atthe Pennsylvania Credit Union Association, and GustavoGrüber, vice president of Coopera Consulting Inc. in Iowa,were featured presenters for the webinar and discussed marketingstrategies to help credit unions improve outreach to current andpotential members.
|The two discussed how to develop core components of an effectivemarketing plan, how marketing goals and strategies can affect acredit union's financial performance ratios, how to analyzeconsumer data and develop market research to identify potentialmembers, and how to use marketing strategies to reach Hispanic populations.
|The NCUA said Wednesday in a release that more than 700participants tuned in to the live 90-minute webinar.
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