Eli Lilly FCU Wins International Marketing Honors (With Video)
The $1 billion Eli Lilly Federal Credit Union in Indianapolis was named a three-time bronze winner for a marketing video from the Telly Awards, which honors outstanding local, regional and cable TV commercial and programs, web commercials, film and video productions.
The credit union’s video was selected for the award from among 11,000 entries from 50 states and several countries. ELFCU won the bronze award for non-broadcast corporate image, non-broadcast direct marketing and non-broadcast health and wellness.
The credit union’s production titled, “No One Leaves Their Money at the Office Door,” tells the story of a typical workplace with characters who might as well be your own coworkers.
In just three minutes, the YouTube based video introduces nine scenarios, covering the gamut of money challenges typical Americans face daily, even while at work. One person is divorcing; another is behind on her mortgage; while another can’t afford gas for her drive home. The story culminates with a woman who learns that her husband has just lost his job. The ultimate message to the viewer is: “you are not alone.”
A panel of more than 500 industry professionals judged the entries to recognize distinction in creative work against a high standard of merit, the credit union said.
“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, executive director of the Telly Awards. “ELFCU’s accomplishment illustrates its creativity, skill, and dedication to its craft and serves as a testament to great film and video production.”