A new partnership between the Filene Research Institute in Madison, Wis., and QUEsocial, aChicago-based technology company, is offering credit unions a newset of social media tools and resources.

QUEsocial provides a social business solution that extendsbeyond marketing and enables organizations to benefit from thepower of their employees' social networks, the organizationssaid.

QUEsocial's solution translates Filene's research on socialmedia into actionable results that will positively impact creditunion members, said Mark Meyer, Filene Research Institute CEO.

Because social media has become an expectation among consumers,credit unions that utilize it for engagement can drive strongerbusiness results across recruiting, marketing, public relations andmember service, Meyer said.

“By ensuring employees know how to use social media for businessand making it easy for them to convert social activity intobusiness outcomes, credit unions can expand their reach and impactand efficiently work to achieve their business objectives,” saidPatrick Rooney, QUEsocial CEO.

The partnership extends the series of recent innovationsintroduced by Filene Research Institute to strengthen thecompetitiveness of the credit union industry and will provideindividual credit unions and their employees with resourcesincluding:

• Exclusive Filene customized e-learning that helps employeesdevelop the skills to use social media effectively for specific jobfunctions.
• Content distribution that delivers relevant content toemployees via SMS and email for easy sharing to their socialchannels.
• Gamification that motivates and rewards employees to convertsocial media activity into business outcomes.
• Business metrics that integrate with salesforce.com, recruitingtools and other enterprise systems to demonstrate ROI.

A recorded webinar about the new solutions is online.