The newest shareholder of CU Direct Corp. is the Credit Union Association of New York.
The Ontario, Calif.-based lending solutions provider said the New York association is the 99th organization to become a shareholder.
Through the new partnership, the association will promote CU Direct’s products and services to credit unions, according to CU Direct.
CU Direct is the parent company of CUDL, Lending Insights, Lending 360, CUDL Retail and Vero brands.
Established in 1917, the CUANY in Albany, N.Y., serves 422 credit unions with $61 billion in assets and 4.7 million members in New York.