Many small businesses, including credit unions, are quickly discovering that successful social media marketing takes more than knowing how to send a tweet. It entails devising a plan that fits into an overall strategy.
That was the topic of discussion at the third SMB Social Media Makeover Forum, held Sep. 20 at the University of Denver's Daniels College of Business and organized by the Atlanta-based social media consulting firm LISTEN Interactive.
The $227.4 million Partner Colorado Credit Union in Arvada, Colo. was one of two small businesses chosen to receive social media marketing advice from experts who work for big brands before a live audience at the event. Joining Partner Colorado CU on stage for a social media consultation was House Lights Media, a Denver-based independent film distribution company.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
