Ohio Credit Unions’ Cash Mob Turns Barbeque into Profit
Thanks to support from the Central Ohio Chapter of Credit Unions, Gallo’s Pit BBQ recently experienced a 66% increase in sales.
The cash mob was part of a year-long initiative to boost sales of locally owned businesses and support the Central Ohio economy, according to COCCU.
Nikki Gallo of Gallo’s Pit BBQ said the restaurant was able to increase sales on Aug. 16 by 66% over the previous sales one week earlier on Aug. 9.
“As a family-owned and operated business in a challenging economy, we were thrilled with the significant sales boost we saw during the cash mob,” Gallo said in a statement. “Plus, I believe the word is spreading as we have had a steady stream of business coming in since.”
The $50 million Ohio HealthCare Federal Credit Union in Dublin, Ohio, hosted the cash mob at Gallo’s.
COCCU said it will host additional cash mobs throughout the rest of this year and into 2013. The next event will be held at The Oilerie in the Grandview neighborhood in Columbus, hosted by the $53 million Members First|Pathways Financial CU.
“This type of grassroots effort provides a fun way to engage our credit union members and create social media awareness, aimed at steering the public toward a locally owned and operated establishment,” said Jaime Crooks, marketing director for Ohio HealthCare FCU. “If they are going to spend money somewhere, why not encourage them to do it at a place that directly impacts our community.”
COCCU recommends that anyone attending the cash mob events spends approximately $20. For more information and a schedule of events, visit www.cucashmob.com.