CUNA Events Will Boost CU Profile at Conventions
Hospital playground dedications, event sponsorship and meetings with legislators and delegates are on tap for CUNA and its affiliate organizations as they promote credit unions during the National Republican and Democratic Conventions.
Topping the list of events will be the dedication of hospital playground improvement projects in the two convention host cities, the culmination of CUNA’s convention “leave-behind” projects, which began in 2000.
In St. Petersburg, Fla., located near Tampa where the Republican National Convention will take place next week, CUNA and the League of Southeastern Credit Unions retrofitted a playground at All Children’s Hospital. A ribbon cutting ceremony featuring credit union dignitaries and yet-to-be-named VIPs is scheduled for Aug. 29.
The project includes a sensory garden for children in rehab and all access equipment so children with special needs can play, said Mike Bridges, the LSCU’s vice president of marketing and communications.
“So much physical therapy is done inside the hospital, and this will give them a chance to go outside and get out of the hospital for a bit,” Bridges said.
A similar leave-behind project for the DNC in Charlotte, N.C., will decorate and assemble a permanent therapeutic art installation as part of a rooftop playground renewal project at Levine Children’s Hospital.
John McGrail, president of the Carolinas Credit Union Foundation, called the effort in Charlotte “a whirlwind of a fundraising event,” as industry groups involved raised the $300,000 needed for each project from credit unions nationwide and other donors within a six-month period.
“It really speaks to what credit unions are willing and able to do in uncertain economic times,” he said. “These projects embody that ‘people helping people’ philosophy.”
A Sept. 5 ribbon cutting ceremony is planned for the Levine playground, which coincides with the Democratic National Convention to be held in Charlotte Sept. 4-6.
CUNA is also sponsoring political events during the two conventions, organized by political magazine National Journal. Live Daily Briefings breakfast events will feature news regarding convention developments and political analysis by the National Journal, The Atlantic and CBS News.
At both conventions, each briefing will also include special daily topics like social media in politics, pollsters, congressional races and campaign managers.
The trade association will also sponsor nightly watch parties for credit union attendees that are unable to grab a coveted seat on the convention floors.