The ICBA’s Social Media Monitor is a no-cost online tool that enables the trade association’s members to monitor what is being said about their bank, its brand and the products and services it offers.
“The importance of social media has grown tremendously over the past few years, and more community banks are leveraging this powerful communications channel to build relationships with their customers,” said Chris Lorence, ICBA executive vice president/chief marketing officer.
“As relationship lenders, building rapport with their customers continues to be a priority for community banks, and thanks to social media, they have new avenues for reaching their customers and are able to be part of their social conversation,” Lorence said. “This ultimately helps them gain insight into customers’ needs so they can work to meet those needs while also fostering loyalty.”
Social Media Monitor searches millions of tweets, Facebook posts blogs, and hundreds of other social networks for any mention of a community bank’s brand, staff and even competitors, the ICBA said. It also allows ICBA members to receive a daily email alert that aggregates the number of mentions about their community bank.