GTE Federal Credit Union is becoming GTE Financial, according to a mailer that just arrived in members’ mailboxes from the Tampa, Fla., credit union.
The mailer points out GTE Financial has not been bought out or taken over by another financial institution, but remains a member-owned not-for-profit credit union. Account numbers will remain the same, and members are assured they won’t need to do a thing.
On the website members are advised a new look will be unveiled Aug. 13. “It’s simply time for a modern update that better reflects our brand,” an online message proclaims. New logo and signage are planned for branches.
The $1.5 billion GTE FCU is the second Tampa credit union to adopt such a rebrand. The $1.8 billion Grow Financial FCU changed its name from MacDill FCU in 2007.
