Mid Cities CU CEO Shares Underserved Market Insight at World Council Conference
The 2012 World Council of Credit Unions Conference in Poland last week included a presentation from Melia Keller, president/CEO for the $25 million, Compton, Calif.-based Mid Cities Credit Union, who discussed strategies for serving underserved markets, the credit union announced.
Keller addressed the conference’s Young Professionals group on the topic, Mid Cities CU said. She described strategies such as how credit unions can reach unbanked and underserved markets through familiar products, as well as how they can provide financial product incentives to these markets.
Her presentation included an example of a Mid Cities CU incentive program: an affordable auto loan product that credit-challenged members can obtain in exchange for installing a GPS device in their vehicles.
“It was an honor to be able to share our best practices with such a diverse group of credit union professionals from around the globe,” Keller said. “I learned a great deal from the participants in the program as well as other attendees of the World Council event.”
Mid Cities CU serves around 5,000 members in the Los Angeles area communities of Compton, Paramount, Norwalk, Bellflower, Lynwood, North Long Breach and Carson.