Larry Hayes has joined CU Holding Co. LLC as its new president/CEO.
The Lenexa, Kan.-based CUSO manages investments in six CUSOs: Beyond Marketing LLC, XtraCash LLC, TruHome Solutions, TruHome Title Solutions, Cooperative Payroll Solutions LLC and MEMBERS Development Co.
Hayes succeeds Lisa Renner, who resigned earlier this year to start a consulting firm.
Hayes started his 26-year credit union career at the $53 million HUD Federal Credit Union in Washington.
Most recently, he served as vice president of marketing and business development at the $335 million First Service Credit Union (formerly Right Choice Credit Union) in Houston. Hayes’ career also included a vice president of marketing position at the $437 million HFS Federal Credit Union, Hilo, Hawaii, as well as positions at several other credit unions in Hawaii and California.
Hayes ran his own business consulting firm assisting credit unions in the areas of strategic planning, marketing strategies, promotions, business development, and financial statement analysis and taught classes for the formerly named D.C. League of Credit Unions.
“Larry has demonstrated an excellent track record of success, innovation, results, and the leadership capabilities required for managing a diverse group of companies and individuals. We expect Larry will immediately spark great things, as he has in his past pursuits,” said Brandon Michaels, board chairman of CUSO Holding Co., and CEO of the $476 million Mazuma Credit Union in Kansas City, Mo., in a statement.