TruMark Financial Moves to New Broker-Dealer
The $1.4 billion TruMark Financial Credit Union has signed on CUSO Financial Services LP as its broker-dealer.
CUSO Financial said it will offer the Trevose, Pa.-based credit union a dual employee program. TruMark Financial had an investment program in place for more than a decade but wanted to transition from an outsourced model to have more management control as well as wanting to expand services through increased marketing support, according to CFS in San Diego.
TruMark Financial plans to train and license branch employees in its 14 branches to sell fixed annuities and other products.
CFS said it will also offer back office support, relationship management and performance tracking software and training and marketing support.
TruMark Financial serves 95,000 members.