One of the takeaways from the U.S. Senate Federal Credit Union ad backlash could be thatrather than trying to inject sexy into credit union ads, humormight be more effective, or at the very least, less offensivepath.

As The Financial Brand's Jeffry Pilcher stated in his article about U.S Senate FCU's direct mailing piece,“sexual overtones in bank or credit union marketing alwaysbackfires.”

Think back. Can anyone scrub the image of the banker bathing inmoney put out in 2010 by the $139 million Public ServiceCredit Union in the Detroit suburb of Romulus, Mich?

Credit Union Times decided to shine the spotlighton humor, so here's a look at five more credit union spots thathave made us giggle so far in 2012.

Click on through and enjoy the show:

IC Federal Credit Union, Fitchburg, Mass.

Whether battling zombies or big bank invaders, the $453 millionIC Federal Credit Union has set its sights on using education as away to arm locals with the power of the credit uniondifference.

The Fitchburg, Mass., credit union has unveiled a friendly, yetirreverent series of spots that tout or demonstrate the manybenefits of “home grown” local credit unions.

A total of five videos are slated for 2012. The first two havebeen posted to the credit union's website and YouTube channel. ICFCU has also created a QR code for its latest zombie life insurancevideo to allow instantaneous video viewing on mobile phones.

Charlotte Metro Credit Union, Charlotte,N.C.

For the third consecutive year, the $282 million Charlotte MetroCredit Union ran a local TV ad during the Super Bowl.

The 30-second spot, which aired during the first half of thegame, poked fun at banking giants' need for fees and to just suckmoney away from locals. A man in a suit holding a vacuum with asticker that said, “Big Bank” walks around downtown vacuuming upeverything in sight.”

Apparently, there's no limit to what big banks will do forprofits,” the narrator said. “Don't get suckered. Switch toCharlotte Metro Credit Union.”

Pen Air Federal Credit Union, Pensacola,Fla.

Who isn't looking for a superhero these days? Sure The Avengersmay save the world from alien attacks, but the PenAir Patrol has joined forces to save locals from the “greedyhands of bad banks.”

Created as a way to promote the better banking to be found atthe $1.2 billion Pen Air Federal Credit Union, the superheroes Money Maven,Debt-Free Diva, Captain Premier, Fee Crusher and The Funder can bespotted everywhere in the Pensacola, Fla., area from billboards andcomic books to branches and local events.

The backstories of the former bank customers turned superheroescan even be found online at www.penairpatrol.org and on Facebook,Twitter and the Pen Air Patrol blog.

Garden Savings Federal Credit Union, Parsippany,N.J.

Garden Savings Federal Credit Union found a hilarious way to tapinto the frustrations of locals dealing with big banks.

The $211 million Parsippany, N.J., credit union plays up thenegative press that the banking industry has been attracting sinceBank Transfer Day this past November.

The video itself depicts a dark setting and a close up of a manwho introduces himself as “a bank” who then proceeds to go througha less-than-flattering list of features for the consumer.

The spot was created as a call to action and way for localconsumers to rethink why they remain at a bank.

Innovations Federal Credit Union, Panama City,Fla.

From flash mobs around town, to lip dubs of a “Bad Bank Romance” younever know what to expect from the team at Innovations FederalCredit Union.

Believing in harnessing the power of buzz, the $149 millionPanama City, Fla., credit union has been at it again with funparodies of “Sh*t People Say.”

The “Sh*tBankers Say” and “Sh*t Bank Customers Say” spots offer a funny“insider” glimpse at banker reasoning and what's really behind allthose big bank fees.