To promote healthy living and financial fitness, Bellco Credit Union and LiveWell Colorado have come together for a two-year, statewide campaign to make it happen.
The $2 billion credit union in Greenwood Village, Colo., said there will be joint outreach at different community events across the state to spread their dual messages of healthy living and financial fitness through fun and educational giveaways, contests and activities.
As part of the partnership, Bellco is also sponsoring LiveWell Colorado's Get Movin' Mobile–a co-branded Ford Escape that will highlight Bellco, Automotive Avenues, which is the credit union’s partner for bettercarbuyer.com, and LiveWell Colorado as it travels throughout the communities that they both serve.
LiveWell Colorado is a nonprofit organization that aims to prevent and reduce obesity in Colorado by promoting healthy eating and active living.
The new partnership will officially kick off on Saturday at a community event celebrating the grand opening of Bellco's new branch in Lone Tree, Colo.