The 141-member Minnesota Credit Union Network wants to help consumers with their “Bankziety.”
The marketing campaign includes a website called SeeYouLaterBank.com and a Facebook contest through May 7 that asks Minnesotans to share stories of banking anxiety, money stress or how credit unions have helped.
The “Bankziety” website includes a credit union finder, comparisons between banks and credit unions, and money management tips.
“Our credit unions have been telling us that they’re seeing more and more new customers coming through their doors because people are ready for something different,” said MnCUN President/CEO Mark Cummins.
“Based on what we were hearing, the time is definitely right to capitalize on this ‘bankziety,’ a term we use to describe the anxiety and frustration consumers are feeling right now about banks,” Cummins said.