BancVue Rolls Out New Version of Kasasa Marketing Package
BancVue said it has launched a new service, Kasasa 360, in an effort to help community banks and credit unions thwart the efforts of big banks.
Kasasa 360 provides account holders around-the-clock access to personal finance management tools through an online and mobile-based platform, and allows consumers to securely aggregate and manage all of their financial products, including those they hold at other financial institutions, the company said.
“Kasasa 360 provides banking consumers with a complete financial dashboard for all of their finances at the same time it provides community banking institutions an unprecedented opportunity to expand the customer relationship,” said Gabriel Krajicek, chief executive officer of BancVue. “In other words, we’re bringing the Kasasa brand full circle. This is a huge win for everybody except the megabanks.”
Following the success of the original Kasasa interactive marketing package, introduced in 2009, nearly 150 community financial institutions around the nation have already signed on to offer Kasasa 360, the Austin, Texas-based BancVue Ltd. product development and marketing company said.