IC Federal Credit Union has set its sights on battling big banks by arming locals with the power of the credit union difference.
The Fitchburg, Mass.-based credit union has unveiled a new awareness campaign touting the many benefits of “home grown” local credit unions.
Reinforcing its tagline “Because it’s all about YOU,” the $440 million credit union has released a video that takes a friendly, yet irreverent, swipe at giant national banks, represented as some huge monster robot operated by a collective of bankers in suits. The narrative focuses on how consumers and the community as a whole are best served from their local partner IC Federal CU. What happens when a big bank goes toe-to-toe with the credit union? See for yourself at youtube.com.