Jim Craig is leaving a Virginia credit union to lead Geezeo Interactive.
Geezeo said it has signed two more credit union users of its personal financial management and integrated Web-based marketing services.
They are the $573 million Alabama Telco CU in Hoover, Ala., and the $771 million San Francisco FCU. Geezeo said it now has more than 85 clients.
The Tolland, Conn., company said it also has created the Geezeo Interactive division, which will focus on growth and retention strategies, particularly through PFM adoption and bridging online and offline interactions.
Jim Craig, former vice president of marketing at the $545 million 1st Advantage FCU in Yorktown, Va., has been hired to head up the division.
Craig has more than 20 years of experience, including leading Web-centered marketing efforts at three credit unions since 1995.
“I am looking forward to working with clients to develop sustainable sales and marketing processes that leverage the large volume of data and interactions that digital channels provide,” Craig said.
