IC FCU Gets All Monster on Big Banks
IC Federal Credit Union has set its sights on battling big banks by arming locals with the power of the credit union difference.
The 21,000-member Fitchburg, Mass., credit union has unveiled a new awareness campaign touting the many benefits of “homegrown” local credit unions.
Reinforcing its tagline “Because it’s all about YOU,” the $440 million credit union has released a video that takes a friendly, yet irreverent, swipe at giant national banks, represented as some huge monster robot operated by a collective of bankers in suits.
The animated cartoon’s narrative focuses on how consumers and the community as a whole are best served from local partners like IC FCU.