Navy Federal Credit Union has announced that for the sixth year in a row it has taken the Military Saves pledge, a social media campaign created to persuade and motivate military families to save for tomorrow and encourage leaders of organizations to aggressively promote automatic savings.
“We have always emphasized the importance of establishing a healthy savings habit to our 3.9 million members as early in life as possible,” said Bob Joshua, executive vice president, savings and membership. “This year’s campaign theme, ‘Set a Goal. Make a Plan. Save Automatically’ closely aligns with our credit union’s mission to provide easy ways for small savers to get started.”
This year the credit union will be promoting two of its key small saver products. One is the Special EasyStart Certificate, which is a one-year, $50 minimum certificate that requires monthly deposits to earn a 3% APY. For goal-oriented savers, the credit union will also offer the Custom Club account at a 2% APY. It can be personalized with a savings goal, requires only $5 to open it, and has flexible terms from three to 12 months.
The credit union plans to offer these special products at highlighted rates to their members for 30 days after the start of the campaign.
In addition, the $46 billion Navy Federal, based in Vienna, Va., said it has extended this campaign to Facebook and Twitter to help create an interactive discussion with their members and promote the idea of saving as a whole.