Credit unions across South Carolina have launched a pilot cooperative campaign called MADTAG, hosting free and discounted gas giveaways in Charleston, Columbia, Florence and Greenville that brought media results far exceeding expenses, according to the Marketing Task Force that created the concept.
The launch events last week were within a limited budget of $10,000 approved by the S.C. Credit Union League Media Committee, yet, according to the task force, led to an estimated $205,000-plus in media coverage from radio and televisions stations throughout the state.
MADTAG – Make a Difference. Tag, You’re It! – highlights acts of service and encourages South Carolinians to pass the goodwill along to others, with a Facebook page established for people to post what they’ve seen, organizers said.
“MADTAG is all about finding ways to make a difference in the lives of others and our community,” said Media Committee Chair Anne Shivers, CEO of the $74 million Carolina Collegiate FCU in Columbia. “But we don’t want it to stop there. Just like a game of tag, we want people to pass on the good deed to someone else.”