Warren Morrow, the president/CEO and founder of Coopera Consulting, an affiliate of the Iowa Credit Union League focused on bringing more Hispanic members into credit unions both nationally and in the Midwest, died of a sudden heart attack Wednesday. He was 34.
A native of Mexico City, Morrow worked 12 years in the nonprofit and private sectors promoting Hispanics throughout the credit union industry, according to Coopera's website.
In a statement, the Iowa League said the passing of Morrow represented an untimely blow to the industry’s ongoing efforts to attract and service members in the Latino community. Coopera, CUNA's Hispanic outreach partner since 2009 and located in Clive, a Des Moines suburb, had recently made new strides in working with the World Council of Credit Unions and CUNA in developing new Central American programs pairing CU professionals in the U.S. with their counterparts most recently in Guatemala and Dominican Republic.
In targeting Latino members, Coopera’s mission has been to create new profits for CUs serving the Hispanic market and help improve quality of life for that segment, said the league.
Morrow, a graduate of Grinnell College, was born in Mexico City to an American father and Mexican mother and moved to Tucson, Ariz. While at Grinnell, he founded a nonprofit called the Latino Leadership Project to help young Hispanics go to college.
The Des Moines Register quoted his wife Christina Fernandez-Morrow that Morrow died Wednesday morning after a heart valve malfunction.
"Warren was such a positive person, and he brought his enthusiasm and charisma to our office. He was a great leader and a wonderful employee for more than six years. Warren was a good friend to many of us and throughout the credit union industry, and he will be sorely missed," said Patrick Jury, president/CEO of the Iowa league.