Eager to honor advocacy leaders in the state, the Texas Credit Union League on Wednesday rolled out a year-long recognition program starting with a planned Jan. 16 announcement of the first recipient.

The program, called “12 of 2012” will pick an honoree or honorees “who go above and beyond” grassroots initiatives in promoting the credit union message, said Dick Ensweiler, president/CEO of the league.

The winners, to be recognized each month in online and print publications, are “innovators” who may exhibit a collaborative effort and “rise beyond expectations” in such areas as PAC fundraising, the league said.

The monthly winners may be “individual chapters or an entire credit union” which demonstrates special enthusiasm for a project, the league said.

In announcing “the first 12 of 2010” recipient Jan. 16, league officials said that a video would be made at the end of the year “recognizing the entire list.”

The program got started, said the league, because of a “surge of engagement from members, many of whom have taken the bull by the horn and really focused on legislative advocacy.”

“We are looking forward to turning the spot light on each of these high achievers and perhaps, by sharing the ideas they have launched, encourage others to do the same,” said Ensweiler.

Instant Insights /

Texas League Debuts Advocacy Recognition Project

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