CU/Bank Search Engines Still in High Gear
Those online find-a-credit-union-or-bank search services are still getting a workout post-Bank Transfer Day.
CUNA said Wednesday its asmarterchoice.org has recorded average daily visits of 5,000 to 6,000 in November, double its October average and nearly quadrupling user volume prior to Bank of America’s Sept. 29 debit fee announcement.
“The momentum is definitely continuing,” said Mark Wolff, CUNA’s senior vice president communications.
NAFCU said, too, its year-to-year figures show a 700% increase on its CUlookup.com search engine. Actual number of hits on the NAFCU site was not immediately available but Patty Briotta, public relations manager, said while traffic “has tapered some” since Bank Transfer Day on Nov. 5, visits still remain “very robust at 200% from pre-BTD levels.”
Meanwhile the Independent Community Bankers Association of America said hits to its bank locator, banklocally.org, “saw a 500% increase in page views from Nov. 4 through Sunday Nov. 6 compared with the weekend prior” and its site saw “a 832% increase in page views over the 30 days prior to Nov. 5.”
A spokeswoman for the ICBA downplayed the results of what she called “a very unscientific poll” conducted from Nov. 7-10 among its members which showed only 3% of community banks responding saw an increase in customers.
A total of 75% “of those polled said they had not seen an increase and another 22% said they did not know,” the ICBA reported.
This contrasted with a similar ICBA poll conducted Oct. 17 “when community bankers were asked if they had gained customers who have transferred from larger financial institutions out of frustration with their practices. In that poll, 57% said yes, 26% said no, and 7% didn't know,” the trade group said.