CEO Callis Discusses NIH FCU Brand Overhaul, Part 2
NIH FCU CEO Juli Anne Callis has come to be known in the industry for her technological savvy. In this segment, she discusses the branch overhaul and technology at the credit union as well as sharing her three key pointers for a successful rebrand. Weber Marketing Group and EHS Design developed a new branch business model and prototype design that introduced a fresh, engaging look and feel to the credit union’s brand throughout all its branches. View part 1 here.