Juli Anne Callis, CEO of NIH Federal Credit Union in Rockville, Md. speaks candidly with Credit Union Times about the comprehensive rebranding process the credit union has undergone. From looking deep within to the culture to the marketing, everything has contributed to a better financial position and better understanding of its members and potential members. View part 2 of the video here.
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CEO Callis Discusses NIH FCU Brand Overhaul, Part 1
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