A new online banking presence is now in place at XceedFinancial Credit Union after the El Segundo, Calif., completed whatit called its “Extreme Makeover: Online Banking Edition.”

The online banking system includes more flexible, user-friendlybasic banking functions, including bill pay, as well as financialmanagement functions such as budgeting and aggregating cashtransactions.

Cash-back rewards, live online chat, email and text alerts andbolstered security also are included in the system, provided by Intuit Financial Services. The launch was accompanied by“Extreme Makeover” themed e-mails, paper mailings and in-branchmarketing, as well as Web-based outreach, automated phone messagesand targeted phone calls from Xceed Personal Bankers, the creditunion said.

“We view all of our technology investments through the lens ofmember service and member value,” said Teresa Freeborn, Xceed Financial president/CEO. “This upgraderesponds to the needs and wants of our members, who love thesuper-personal service they get with Xceed in other environments,and wanted us to bring that same efficiency, innovation andconvenience to their Xceed Online experience.”

Xceed Financial opened in 1964 as Scientific Data Systems CU,became Xerox FCU in 1970 and Xceed Financial in 2008, and now has15 offices in six states.